When the pandemic first began in 2019, the company halted the use of personal cups due to concerns with the transferring of germs.
Eventually, Starbucks teamed up with Mutopo, a social co-creation agency that led a group of environmentally conscious, social-media savvy entrepreneurs to solve this problem.
For Starbucks, understanding its own challenges in the face of the downturn, and the crystallisation of its needs to innovate led to a brilliant move: social co-creation.
After a long-running dispute between Starbucks and Ethiopia, Starbucks agreed to support and promote Ethiopian coffees.
All espresso roast sold in the and is.
The rise of the is generally attributed to Starbucks, which introduced a wider variety of coffee experiences.