Users who build significant audiences on Snapchat are able to promote products in exchange for a fee.
What to know about Snapchat's Spotlight feature The Spotlight feature on Snapchat is a dedicated tab in the Snapchat app the last tab on the right for promoting short viral videos from the Snapchat community, much like TikTok.
When you add a sound from their library, it's displayed in the bottom left corner of your video.